Holla if You’re Worth the Whole Dolla® is our trailblazing Latina-owned Equal Pay apparel brand created to honor the strength, hustle, and value of Latinas and all women who refuse to be paid less. Latinas earn just 55 cents for every dollar paid to a white, non-Hispanic man. Women overall earn only 82 cents on the dollar. We see the gap. We feel the gap. And now we wear the truth. Whether it is National Equal Pay Day or Latina Equal Pay Day, let your apparel speak for you because your worth deserves to be seen. Holla!