Vieja Pero Chingona™ is our Latina-owned apparel brand that celebrates the iconic matriarchs in our lives; women who only get wiser, stronger, and more chingona with age!

These mujeres are the heart of our families, the women we admire, and living proof that age only adds to their legend.

Show your love with a Vieja Pero Chingona™ t-shirt, hoodie, or hat; the ultimate Latina empowerment apparel for the baddest queen in the family. She’s earned it!